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Spec Ad:
True You Match Lipstick

Project Goal:

Advertise Covergirl’s True You Match Lipstick (a fake product) to women age 21- 40. 

This lipstick enhances your natural lipcolor and hydrates your lips.

Note: this is a fake product.

covergirl spec ad.png
Black and White Vintage Email Newsletter.png

Spec Ad:
Men's Fall Sweater Event

Project Goal:

Advertise Macy’s annual men’s fall sweater event to middle-aged men in an approachable, succinct, and eye-catching way. This sale runs for a limited time only, so it was crucial to communicate this to the customers. 

Note: this is a hypothetical sale scenario.

Social Media Posts for
Kryolan Professional Make-Up (USA)

I wrote copy for KryolanUSA's Instagram and Facebook pages while working as manager of Kryolan City Chicago. Our goal was always to engage our customers with fun and intriguing content in order to get them into the store to make a purchase. Kryolan is a professional make-up brand that caters to pro artists, beauty enthusiasts, performers, and the average consumer. They like to keep their tone professional, educational, and fun. 

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